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"We have a commitment to be good stewards of the environment, but also good citizens to the communities we work in." - Alejandro Pena, Keter CEO

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Alejandro Pena Keter


Alejandro Pena is the Chief Executive Officer of Keter Group. He leads an international workforce of more than 5,000 employees, manufacturing indoor and outdoor durable lifestyle solutions sold in more than 100 countries globally. Alejandro brings more than 25 years of experience in consumer products and a strong track record of delivering consistent revenue growth and enhanced profitability at every level. Since joining Keter in 2017, he has applied his formidable experience and passion for innovation to growing Keter Group from a family-owned company to a global consumer products leader.