Alejandro Pena Press

Keter Group CEO Alejandro Pena: Company Has Achieved Environmental Goals – August 4th, 2023

“We are driven by our purpose to shape what’s next for a better future and driven by our principles to design with people and planet in mind.” Read More

Alejandro Pena, Keter CEO, Drives Sustainability Initiatives – May 23rd, 2023

“We lead by example and live by the values of being good to the environment as well as to our communities. Not only because it’s the right thing to do, but because I also believe that it will be a source of competitive advantage over the long term.” Read More

Keter CEO Alejandro Pena grows the outdoor furniture firm by prioritising customers and community – March 23rd, 2023

Implementing a customer-first and community-led growth strategy is a highly effective business strategy for any company. According to CEO Alejandro Pena, it’s one of several essential pillars in Keter’s continued transformation.  Read More

Alejandro Pena Keter

Keter CEO Says a Consumer-First Ethos Drives the Outdoor Furniture Firm – March 24th, 2023

CEO Alejandro Pena is leading Keter’s transition to an omnichannel approach to meet the changing needs of hybrid shoppers.  Read More

Keter CEO Alejandro Pena Donated the Firm’s Outdoor Furniture to a Garden – March 10th, 2023

The Keter Green Spaces initiative dovetails with three pillars that Alejandro Pena, Keter CEO, established as the company’s mission statement: better products, better planet, better business. Read More

Alejandro Pena Honored Teacher Appreciation Week by Gifting Outdoor Furniture to a School’s Garden – March 30th, 2023

With CEO Alejandro Pena at the fore, Keter’s leadership team recently established the Keter Green Spaces initiative to make communities greener through connection and education. Read More

Alejandro Pena, Keter CEO, Keeps the Brand True to the Community Through Sustainability – January 30th, 2023

Alejandro Pena, Keter CEO, ensures that the brand maintains its sustainability efforts through various initiatives. Read More

Keter Group CEO Alejandro Pena on Sustainability and ESG – December 8, 2022

Keter CEO Alejandro Pena has made ESG efforts a cornerstone of what the company looks to accomplish from a business perspective, as well as how it hopes to operate in the larger macro environment. Read More

How To Put Sustainability Ideas Into Action – May 18, 2021

Not that long ago, manufacturing companies that focused on environmental sustainability were exceptions. Now companies that don’t are significantly increasing the risk to their business long term. Read More